The HTC One.
As sexy as the H
TC One is, it is doomed to failure if the company doesn’t quickly shake things up.
HTC’s design and software teams did their jobs in creating an attractive, unique, and premium-feeling phone, taking Apple’s love for metal construction and taking it to the next logical progression.
But guess what? HTC’s One family of phones met with similar critical praise last year, yet failed to reverse its flagging revenue protits. While HTC has had a history of showing off buzz-worthy products, dating back to the first android smartphone in the G1 and the first 4G phone in the Evo 4G, the company has more recently shown a troubling trend: the tendency to get ignored in the marketplace.
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